"I Don’t Need a Podcast" – Debunking the Myths Holding Your Brand Back
Let’s address the elephant in the room: that lingering thought that podcasts are just for influencers or tech geeks. The truth? If you have a message, a business, or a community, you need a podcast in 2025. Here’s why the myths are wrong, and what you’re missing by not hitting record.
Myth 1: “My Audience Doesn’t Listen to Podcasts”
Reality:
42% of Americans listen to podcasts monthly (Edison Research).
Your ideal clients are already tuning in during commutes, workouts, or work.
What You’re Missing:
A direct line to your audience’s earbuds—where they’re most receptive.
Myth 2: “Video Is Enough”
Reality:
Podcasts build intimacy; clear voices create trust faster than silent faces.
Repurpose podcast clips into:
YouTube clips
Social media quotes
Blog content
Example: A 30-minute interview becomes a week’s worth of content.
What You’re Missing:
Efficiency. One recording fuels multiple platforms.
Myth 3: “It’s Too Expensive/Complicated”
Reality:
DIY Starter setup: Under $500 (USB mic + free editing software).
Our clients: outsource to us (hint: we handle everything- VIDEO, EDIT, AND POSTING).
Podcasts save money long-term by reducing ad spend.
What You’re Missing:
A high-ROI marketing channel that compounds over time.
Myth 4: “No One Will Listen”
Reality:
Niche BEATS broad EVERY TIME. Serve 1,000 raving fans vs. 10,000 passive scrollers.
Podcast listeners are 3x more likely to buy from hosts.
What You’re Missing:
A loyal community that sees you as the expert.
The CreateHER Solution
We combat these myths for you by:
Strategy: Align podcast topics with your business goals.
Production: Studio-quality sound (we edit out the “ums”).
EDITING: Turn episodes into social clips.
PROMOTION: Turn social clips INTO VIEWS WITH SEO.
Stop doubting. Start recording.
Book a free consult to launch your podcast in 2 weeks.
#PodcastMyths #BrandGrowth #CreateHER